The Adessa blog
Playbooks, product updates, and honest notes from the team.
What Is ACOS? A Plain-English Guide for Amazon Sellers
A practical guide to advertising cost of sales, break-even ACOS, target ACOS, TACOS, and what to do when the number looks wrong.
ACOS measures Amazon ad spend against ad-attributed sales. Learn the formula, how to calculate break-even ACOS, and when a high ACOS is actually useful.
Read postAI Advertising Platform: What to Look For Before You Buy
A practical buyer’s guide for teams that want AI to create, launch, measure, and improve ads — not just generate more copy.
An AI advertising platform should turn goals into campaigns, connect to real ad channels, test creative, manage budgets, and explain performance clearly.
Read postHow to Lower ACOS on Amazon in 30 Days
A practical Amazon PPC cleanup plan for sellers who need more efficient ads without starving growth.
Lowering ACOS starts with margin math, query cleanup, campaign structure, and better creative — not panic cuts to every campaign.
Read postWhat an AI Marketing Platform Should Actually Do
A practical guide to choosing AI marketing software that runs campaigns, not just writes copy.
Most AI marketing tools generate assets. A real AI marketing platform should create, launch, measure, and improve campaigns across channels.
Read postAutomated Social Media Marketing: What to Automate and What Not To
A practical playbook for using AI social media automation without turning your brand into generic noise.
Automated social media marketing works when AI handles cadence, formatting, testing, and repurposing — while humans keep the strategy and taste sharp.
Read postWelcome to the Adessa Blog
AI-powered marketing insights for small businesses
We're building the future of small business marketing. Follow along as we share insights, strategies, and product updates.
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