Adessa vs Sellboard
Amazon profit analytics tool
Sellboard starts around $19/mo and scales by Amazon SKU count. Adessa is $49/mo and is a different product — Sellboard tracks profitability, Adessa runs ads.
Why pick Sellboard
Sellboard is a focused profitability tracker — it pulls your Amazon orders, fees, FBA costs, ad spend, and gives you clean unit-economics dashboards. That's not what Adessa does, and Sellboard does it well.
Why pick Adessa
Adessa runs your ads on autopilot. Sellboard reports on your performance but doesn't take action. Most SMBs end up wanting both: Sellboard for unit economics, Adessa for actually running campaigns.
Side-by-side
| Feature | Sellboard | Adessa |
|---|---|---|
| Primary purpose | Profit tracking + analytics | Ad creation + automation |
| Runs ads for you? | No — reporting only | Yes — Amazon, Meta, Google, TikTok, etc. |
| Generates ad creative? | No | Yes — copy, images, video |
| Pricing | $19/mo+ scaling by SKU count | $49/mo flat (Pro) |
| Best fit | Sellers who want clean profit dashboards | Sellers who want their ads run for them |
Common questions
Should I use Adessa or Sellboard?
They solve different problems. Sellboard tells you what your unit economics look like. Adessa actually runs your ads. Many of our customers use both — Sellboard for analytics, Adessa for execution.
Does Adessa have profit tracking?
We track ad performance and ROAS/ACOS, but we don't reconcile FBA fees, COGS, and unit costs the way Sellboard does. If granular profit per SKU matters, pair Adessa with a profit tracker.
Is Adessa cheaper than Sellboard?
Adessa is a flat $49/mo. Sellboard starts cheaper but scales with your SKU count, so for sellers with hundreds of SKUs Sellboard often costs more than Adessa.
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